4 Rivers Smokehouse Coffee Rub is a flavorful spice rub with a touch of coffee and brown sugar that gives beef on the open flame a kick of rich, bold flavor. Use with steak to really enhance the flavor.
This is the original Coffee Rub from Florida's famous 4 Rivers Smokehouse with 4 different locations in Florida including Jacksonville, Winter Park, Winter Garden and Longwood.
In 2005, John Rivers recruited several friends to help a local family facing increasing medical bills following their daughter's battle with cancer. As a result, John created his barbecue ministry to help children in need while developing his line of barbecue products which is as delicious as it is good for the community. Encouraged by the immediate popularity and rising demand for his barbecue, John left his corporate job to follow his passion with equal determination to help others.
This is one of those "staple" rubs. A must have for just about any kind of meat!